Union Coop, the largest consumer cooperative in the UAE, launched a promotion campaign announcing discounts throughout the year, up to 90 per cent on more than 50,000 products. The year-long promotion named 'Smart Deal' allocated Dh174 million on discounts and this comes within Union Coop's strategic objective aimed at implementing attractive and high-value shopping programmes that benefit society, in line with the nation's socioeconomic and health goals.Commenting on this unique campaign, Khalid Humaid bin Diban Al Falasi, CEO of Union Coop, said: "The 'Smart Deal' campaign is called 'smart' as it considers the best interests of shoppers, suppliers, investors, farmers and manufacturers as part of Union Coop's continuous endeavours to reduce the financial burden on the nation's economic cycle in light of the pandemic. In addition to that, providing the healthiest products at competitive prices, Union Coop is keen to activate the sense of economic and social responsibility, and include the same in its strategic objectives to present a national economic model in the area of cooperative work on a regional level."
"We launched the campaign under the name 'Smart Deal' as it includes a very large number of healthy, organic, food and non-food products, in addition to its focus on national products and industries. Thus, contributing to supporting the local produce and providing products that meet the cultural diversity of the population in the country. Additionally, the continuation of the promotional offers throughout the year will allow consumers to shop in complete comfort." Al Falasi also pointed out that one of the most important features of the campaign is the availability of products in large quantities to meet the needs and demands of consumers while maintaining their health and safety and avoiding crowd in stores throughout the campaign.